To develop a digital platform concept that reconnects children aged 6-12 with nature – through a solution targeting parents – for Danmarks Naturfredningsforening (The Danish Society for Nature Conservation).
The project followed a full double diamond process: desk research, qualitative interviews, surveys and persona development formed the foundation. I facilitated the Design Sprint on Tuesday (ideation phase) and contributed to AI-generated visuals and icon design. Insights revealed key friction points: parental overprotectiveness and screen-time competition. The concept was prototyped in Figma for both desktop and mobile.
Methods & Tools: Double diamond, Design Sprint facilitation, qualitative interviews, persona development, Figma, Adobe Firefly, Adobe InDesign.
A Figma prototype of a nature activity platform for families – with DIY guides, community features, ratings and a focus on practical, everyday integration. Desktop and mobile versions delivered.
VILD taught me that the hardest part of user-centered design is not finding the solution – it is understanding who you are really designing for. We assumed we were designing for children, but our research clearly pointed to parents as the primary target group. That insight completely shifted the concept direction, and it is one of the most important lessons I have taken from research-driven design work.
Figma prototype of the Digital universe in form of a website, which acts as a platform for parents of children in the age between 6-12.
Left: Mobile version of the platform.
Right: AI-images generated with the help of the generative AI tool: Adobe Firefly .
Handpicked images of the process, which includes brainstorming, a week of Design Sprint, customer journey, sketches, wireframes etc.
Right: Two interviews were conducted, during this project. The interview guide was created by the whole team. I was responsible for interviewing the second respondent.
Left: The Personas were created based on insights from conducted research including interviews, desk research, client data etc.
Left: I facilitated the Design Sprint on Tuesday, where the goal was to sketch solutions. This is the presentation that was shown to the rest of the team.
Right: AI-image generated with the help of the generative AI tool: Adobe Firefly .
Figma file of the prototype embedded, both desktop and mobile version. Feel free to look.