2024 | VAER × LOOP Forum × Circular Design Camp × Industriens fond
To develop a circular, innovative solution to textile waste in the for the client: Vær – prototyped and pitched within 3 days at LOOP Forum’s Circular Design Camp.
Working in a cross-disciplinary team, we mapped the problem space and identified FCK jersey waste as our entry point. Through rapid ideation and prototyping, we developed an upcycling concept integrating NFC chip technology. A pitch deck and video prototype were created to communicate the concept clearly under time pressure.
Methods & Tools: Circular economy frameworks (People, Planet, Profit), rapid ideation, pitch deck design, video production, physical prototyping.
Winners of the Circular Design Camp 2024. The concept – upcycled FCK fan sneakers with embedded NFC chips offering exclusive content – demonstrated how circular design and tech integration can drive both sustainability and fan engagement.
Three days is both too short and exactly enough. The constraint forced us to commit fast and build conviction quickly – skills I use in every project now. What surprised me most was how the NFC chip idea shifted the concept from a product to an experience: the sneaker became a platform.
English translation of the voiceover:
“We thought, how might we:
Turn VAER into a service for partners, such as a sports club like FCK, to reduce textile waste and create mutual profit and social responsibility? They deliver their old jerseys to VAER, and then an “FCK fan” shoe is created, which is sold as merchandise.
Our USP is that we will utilize NFC chip technology to offer something exclusive for football fans.
The NFC chip will be placed in the VAER shoe under the logo, which fans can scan in the stadium to get a discount at the bar, or scan with their mobile to receive exclusive content from the club.
People, planet, profit:
Fans gain a strong sense of community and pride by supporting a good cause.
When the shoe is worn out, they can get a discount on a pair of new upcycled VÆR sneakers with a reset and reused chip with new content.
A continuous collaboration forms between VÆR and the football club, as the shoe can be expanded to include even more products with more exclusive benefits.“