To support and strengthen Smooth’s visual presence across multiple sub-brands and platforms – while studying – handling everything from illustrations and video content to UX and marketing campaigns.
Working as part of a scale-up team, I handled a broad range of tasks: visual identity development for the SKIN sub-brand, illustration, video editing, event content creation, social media management, UX/UI and website design, and marketing campaign execution. I also filmed treatments and influencer content at beauty clinics and events.
Tools: Adobe Creative Suite (Illustrator, Premiere Pro, After Effects, Photoshop, InDesign, XD), CapCut, Figma, Later social media native formats.
Ongoing design output across multiple sub-brands including campaigns, illustrations, social media content, web UI, marketing materials and clinic video content – produced in parallel with full-time studies at Copenhagen Business Academy.
Working in a scale-up while studying gave me something no classroom can: the messy reality of real deadlines, stakeholder expectations and shifting priorities. It taught me to navigate between creative quality and commercial tempo – and that the two do not have to work against each other. Smooth is the reason I am comfortable working fast and broadly without losing focus.
★ More work produced at Smooth than currently shown – additional pieces available on request.
