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SMOOTH

Client

Smooth (the services offered were for the firm itself).

Year

2023

Service

Creative and digital marketing

Industry

Beauty

My role

Visual Identity, Conceptualization, Illustration, content creation, Video Editing, SoMe, Website Design, UX/UI, marketing campaign i.a.

While studying, I worked part-time at Smooth, a scale-up company, where I handled a wide range of tasks. These included developing and shaping the visual identity for the sub-brand SKIN, enhancing existing sub-brands, illustrating, video editing, content creation at events, and managing uploads to social media.

Additionally, I contributed to UX/UI and website design, conceptualized and executed marketing campaign materials, designed merchandise products, and supported various other marketing tasks.

Furthermore, I filmed clients receiving treatments at various beauty clinics owned by the company, focusing on sclerotherapy treatments for spider vein removal. I also filmed influencers and clinic staff for content creation purposes.

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