2026 | Nationalmuseet (The National Museum of Denmark)
This project involved confidential material for an exhibition currently in development. Visual materials are not publicly available, but selected process screenshots and concept visuals can be shared upon request for private viewing.
To explore how generative AI can support early-stage concept and experience design for Bag Sejlet – an upcoming Viking exhibition at The National Museum of Denmark in collaboration with Tirpitz – by developing and testing multiple visual and narrative directions before the exhibition enters production.
Working closely with the Head of AI & Digital Communication, I developed four distinct visual directions for the exhibition including moodboards and concept visuals. Each direction was designed to test different narrative approaches and aesthetic frameworks, giving the team a concrete foundation for creative decision-making in the early stages of the process.
Tools: Adobe Firefly, Figma, Weavy AI, Nano Banana.
Four fully developed visual directions delivered, ready for internal evaluation and further development. The work contributed directly to the early-stage conceptual framework for one of Nationalmuseet’s upcoming major exhibitions.
Working on a project that is still in development taught me something important about design in institutional contexts: the earliest decisions shape everything that follows. Being trusted to explore and propose narrative directions, pushed me to think more strategically about how visual language communicates intent before a single element is finalised. It also deepened my understanding of how generative AI can function as a conceptual tool and not just a shortcut.