To redesign the DSB commuter experience through a user-centered digital concept – addressing real-time information gaps, safety concerns and engagement opportunities – developed from scratch within one week.
A full double diamond process was applied: desk research, surveys, qualitative interviews, field observations and detailed analysis. Three core user needs emerged: real-time updates, safety (especially for women) and engagement (discounts/entertainment). The concept – DSB Navigate, a hexagonal station screen with emergency features and a connected loyalty app – was prototyped both physically (3D model) and digitally (AR version).
Methods & Tools: Double diamond, field research, qualitative interviews, Figma, 3D prototyping, AR prototyping. Adobe Creative suite Illustrator, Dimension), UltiMaker Cura
A physical 3D prototype and AR-tested concept of DSB Navigate, presented as a complete exam deliverable within one week. The project was praised for its deep research.
DSB Navigate showed me that strong design decisions don’t begin with ideas – they begin with understanding people in context. Field observations on the platform gave me insights no survey could have provided. The project also demonstrated that a tight deadline can sharpen prioritization.
Process from idea to product.
Field research.